Social media-driven consumer campaign aims to raise awareness about sustainable home furnishings among home furnishings enthusiasts and purchasers
Chapel Hill, NC — The Sustainable Furnishings Council and Hearst Corporation’s House Beautiful and ELLE DECOR brands are taking to the streets of New York in 2014 to
raise awareness about sustainable design.
Beginning in March 2014, select SFC members will be featured in House Beautiful’s
hugely successful and popular Social Media Color Celebration and Chair Chase
scavenger hunt. This annual online, mobile and in-person campaign—now five editions
strong—will entice home furnishings enthusiasts and active social media users to
traverse the streets of New York in search of environmentally safe chairs.
“Our consumer research shows a need for greater education and awareness about
sustainable furnishings," explains SFC Executive Director Susan Inglis. "So we're
offering our members an opportunity to make "green" the primary focus of a
consumer-focused campaign that has garnered more than 500 million impressions
since its inception. The campaign is timed well, too, as Earth Day is April 22, 2014.”
In addition to online videos, sponsor contests, giveaways and social media posts, SFC
members will be able to participate in a special SFC-sponsored section that will appear
in select editions of House Beautiful and ELLE DECOR in 2014.
Home furnishings manufacturers, retailers and designers must join SFC or renew their
membership by Friday, December 20, to be eligible for this spring 2014 initiative, and they
must agree to sponsorship requirements and fees. For additional information, contact SFC’s
Inglis at (252) 368-1098 or firstname.lastname@example.org.