BUILD YOUR BRAND
■ Put the SFC Member Seal on your website and marketing materials.
■ Use the SFC ad template to highlight your commitment.
■ Use the print-ready ad with your logo and an SFC endorsement that you know your furnishings.
■ Display your SFC window decals and table tents, and distribute SFC brochures and cards.
■ Use SFC promotional materials — bags, water bottles, notebooks, etc. branded with your logo and SFC member seal.
■ Publish a press release about your membership — download guidance from the members-only section of sustainablefurnishings.org.
■ Earn extra attention with SFC Exemplary Member Recognition, at the Bronze, Silver, Gold, or Platinum level. Achieving Exemplary Recognition takes a little effort but is no additional cost in dues.
GET MORE BUSINESS FROM SUSTAINABLEFURNISHINGS.ORG
■ Make the most of your landing page on sustainablefurnishings.org, where visitors see your logo, a product shot, and a paragraph including keywords about your company. They’ll find you through our “Find an Eco-Friendly Company…” searchable database, so make sure you include all the important keywords.
■ Traffic to sustainablefurnishings.org is supported by our PSA ad campaign, run in national trade and consumer magazines, with a total of over 5 million in readership! Let us know what YOUR customers read and we will seek media partnerships with those publications.
■ Sponsor the SFC website.
■ Sponsor SFC events — by webinar, in-store, at Markets, at your factory, on Earth Day, any day!
EDUCATE YOURSELF, YOUR STAFF, YOUR CUSTOMERS
■ Attend a GREENleaders Certified Sustainability Training to become a Certified GREEN AP —
as an SFC member company, you get a 20% discount on tuition!
■ Train staff with “Green Furnishings 101,” available for download.
■ Use our annual consumer research report and our papers “Guidance Towards a Toxin-Free Furniture Industry” and “Waste Reduction Resource Guide”, and other resources in the Members Only section of
■ Attend the FREE “Sustainability Essentials” webinar, monthly on the 3rd Thursday at noon eastern.
■ Request customized training for your staff to help them tell your sustainability story in a more compelling way.
■ Schedule a learning event for your customers, #SustainableSaturdays or Earth Day Any Day — ask us for the support we can provide.
■ Ask for an introduction! You have privileged access to fellow-members, including our supplier, manufacturer, and media members. Members love to do business with each other and we love to make the introductions.
■ Network at our market mixers and events.
■ You have communication access to our opt-in list of over 15,000 contacts via special offers to your 400 fellow members in our GREENflash newsletter. Send us your special offer!
■ We post your news on social media to our entire network — Twitter, Facebook, Instagram, etc.