Jeronimo (Jerry) Cooklin founded the Sustainable Furnishings Council to transform the home furnishings Industry and to help preserve the world’s forests. Involved in the furniture Industry since 1986 and in Sustainable Development since 1998, he put these two together to form SFC in late 2006. Founder of PaTS, a Peruvian nonprofit org in the Peruvian Amazon working since 2000 with Yanesha indigenous community members to become artisans and business people to create a sustainable living for their families while preserving their forests. Founded MaderArt & Tecnologia SAC, or MATS, in 2010 to develop fine craftsmanship furniture utilizing Amazon hardwoods. Cooklin is a strong naturalist and lover of the outdoors. He lives in Lima, Peru.