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Sustainability Essentials Webinar - SFC 2018 Consumer Research
SFC's Webinar: Current Consumer Research
12:00 PM - 1:00 PM
SFC's Webinar on Current Consumer Research talk how consumers are more concerned than ever about environmental issues and want to choose eco-friendly textiles and home furnishings. The terminology and emphasis you choose to market your products will make a big difference in how effectively you reach your target.
Sustainable Furnishings Council’s Susan Inglis reviewed the findings of the latest SFC survey, conducted by RSI and sponsored by Hohenstein Institute and Mitchell Gold + Bob Williams. The news confirmed concerns about a range of environmental issues inside and clarified priorities, noting the habits consumers have developed.
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