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GreenLeaders in Atlanta

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This industry first, a 6-hour exam course, is the most comprehensive training program available, providing manufacturers, retailers, designers and educators with the knowledge and credentials to be differentiated as certified experts. Excellent complement to LEED AP, 6 ceu.
1 -The Case for Sustainability This module provides grounding in the environmental issues related to home furnishings, including the factual basis for climate change, indoor air quality, toxic waste, and water conservation. Source documents are public records such as the U.N. IPCC 4th Assessment Report and the U.S. EPA, translated from technical jargon into easily understood concepts with common references.

2 - The Mind of the Consumer This module provides insight into the current thinking of consumers who have purchased home furnishings recently based on a national survey. Topics include preferred terminology, hot button issues, level of concerns, purchase interest, price sensitivity, and perceived obstacles. Learn why consumers do what they do, and what you need to know to be effective with your marketing and sales efforts.

3 - Sourcing Green Products This module provides detailed descriptions of the differences between available options in the components that go into home furnishings, including certified wood, rapid renewables, commercial harvests, recycled/recyclable content, low VOC finishes, bio hybrid cushioning, vegetable-tanned leathers and organic textiles. Learn what to look for what to avoid, and how each option relates to different environmental issues.

4 - Selling Green Products This module answers the questions most commonly asked by customers in simple, compelling ways. What’s the difference between green and sustainable? Who’s interested, and when will they start asking for it? How much are they willing to pay? What does it say about your regular products? Why should you buy now, and can it make a difference? Learn how to initiate, advance and close a green sale among ordinary customers.

5 - Designing Green Interiors This module covers other aspects of interior design not specifically treated in other modules, including commercial paint, window treatments, flooring, carpeting and samples. Learn how to make educated recommendations on these other important elements in the home, whether you are specifically tasked with that or not.

6 - Operating Green Showrooms This module provides recommendations on ways of reducing expense and carbon footprints in running a commercial space, with many of the ideas relevant to residential settings as well. Learn tips and tricks for energy conservation, lighting, cooling, and recycling, with exact methods of calculating cost and carbon savings.
When
July 13th, 2009 9:00 AM   through   4:00 PM
Location
Building 1, Floor 14, Room 14-D-9
AmericasMart
240 Peachtree Street NW
Atlanta, GA 30303
United States
Event Fee(s)
January 9th - February 8th $ 224.50
February 9th - March 8th $ 299.00
GREENleaders 50 $ 149.50

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