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Sustainability Essentials Webinar - How to Sell "GREEN" without Greenwashing
Research shows that consumers will pay more for environmentally-safe and eco-friendly product, but the research also shows that they do not know what to look for or what questions to ask. It is up to you to make the most of the opportunity - for increased sales and for our future. So what do YOU need to know? SFC Executive Director Susan Inglis leads you through what environmental issues are addressed in good manufacturing and distribution, where consumer concerns are focused, and what your best strategies will be for getting the conversation started and closing the sale.
Content also includes a synopsis of GREENleaders, the industry first certified sustainability training course. This webinar is intended to give participants useful information you can begin using in your business immediately as well as answer any questions you may have about getting the most out of SFC membership.
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