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SFC and Hearst Corporation’s House Beautiful and ELLE DECOR Proclaim ‘The New Green’ for 2014

Social media-driven consumer campaign aims to raise awareness about sustainable home furnishings among home furnishings enthusiasts and purchasers

Chapel Hill, NC — The Sustainable Furnishings Council and Hearst Corporation’s House Beautiful and ELLE DECOR brands are taking to the streets of New York in 2014 to
raise awareness about sustainable design.

Beginning in March 2014, select SFC members will be featured in House Beautiful’s

hugely successful and popular Social Media Color Celebration and Chair Chase

SFC lunch and panel discussion at HPM Oct 22, noon

Sustainable Furnishings Council hosts a luncheon and panel discussion of their 2013 Green Home Furnishings Study, their 5th annual study of the subject.  The study was sponsored by Mitchell Gold + Bob Williams and conducted by Impact Consulting.  The survey results show that consumers are more and more aware of environmental issues, but they need to be educated about their choices in home furnishings.  Though 55% of those surveyed had bought eco-friendly

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