Jeronimo Cooklin founded the Sustainable Furnishings Council to transform the home furnishings industry and to help preserve the world's forests. Involved in the furniture Industry since 1986 and in Sustainable Development since 1998, he put these two together to form SFC in late 2006. He founded PaTS, a Peruvian nonprofit organization in the Peruvian Amazon, working with the Yanesha indigenous community members helping them to become artisans and business people, who are able to create a sustainable living for their families while preserving their forests. Additionally, in 2010, Cooklin founded MaderArt & Technologia SAC, or MATS, to develop fine craftsman furniture utilizing Amazon hardwoods. He is a naturalist and lover of the outdoors and lives in Lima, Peru.