Cindy Morris is president and CEO of Dallas Market Center, the global wholesale marketplace and tradeshow management company hosting dozens of business-to-business trade events each year inside its 5 million square foot campus. Morris joined Market Center Management Company in April 1989, was named executive vice president of marketing in August 1992, COO in 2002, and president and CEO in 2015. She has overseen strategic growth across key product categories, significant new business initiatives, and effective international partnerships. She has been instrumental in establishing and strengthening collaborative relationships with retailers, trade organizations, manufacturers, and sales representatives. Under her guidance, Dallas Market Center has attracted tens of thousands of new customers and maintained industry-leading loyalty from the more than 200,000 Dallas Market Center customers. Finally, award-winning marketing programs and customer-focused communications have resulted in trade events and markets attended by more retail buyers and interior designers from across the U.S. and internationally.